Asia-Pacific: black dominates, but yellow follows

Speaking of black, if there is one colour conquering the Asian market, it is this one. Defined by various local manufacturers as elegant and timeless, it has gained a further 2% in consumer preference, in contrast to white, which has also taken a back seat.

Remaining in Asia, the real surprise in 2024 came from yellow, which literally doubled its market share and was even used by many local manufacturers in the presentation of new cars.

At the same time, more subtle shades such as pastels have slowly made their way into the market, especially for electric vehicles where colour plays a key role in the perception of sustainability and innovation.

 

link : https://www.motor1.com/news/750586/most-popular-car-colours-global-basf/