Initiated as a national campaign to showcase the Kingdom of Cambodia to the world, Visit Cambodia 2025 aims to promote the country beyond its iconic landmarks, encouraging travelers to discover its vibrant culture, rich traditions, and diverse landscapes.
Boramy BAN, through Jaune&Noir Média Co. Ltd., was commissioned to create a pure, engaging visual identity that moves away from overused clichés such as Angkor Wat or Apsara imagery, while remaining deeply rooted in Khmer heritage.
His work included:
• Symbol design: creating a distinctive and modern emblem, with a focus on the Rumduol flower – Cambodia’s national flower – as a fresh and recognizable visual cue.
• Graphic guidelines: developing a coherent visual system for all campaign materials, ensuring consistency across print, digital, and outdoor media.
• Concept development: crafting a design approach that blends elegance, cultural authenticity, and an invitation to explore lesser-known destinations.
• Promotional visuals: producing impactful imagery and layouts to be used for posters, banners, and international tourism events.
This creative direction positions Visit Cambodia 2025 as a forward-looking campaign, blending national pride with an open invitation to the global traveler.