Creator of Strong Visual Identities & Multidisciplinary Artist

Graduated in Applied Arts and trained in product design, Boramy BAN has built over 20 years of national (France) and international experience in communication, design, and creative innovation. His approach blends strategic vision with creative excellence, mastering the entire process from concept to execution, and translating a brand’s DNA into a strong, coherent, and timeless identity.

He has collaborated with renowned brands, institutions, and cultural projects, both in Europe and Southeast Asia, developing impactful visual identities, communication strategies, and artistic works that bridge heritage and modernity.

Selected collaborations:

• Myriam K®:
first brand identity (formerly Kérat-In®), signature logo based on his own handwriting, packaging, concepts, and illustrations.

• Novocuisine® & Ecocuisine®:
advertising campaigns, sales materials, and visual product staging.

• Publitex® (PBLTX):
complete rebranding and creation of communication materials for large-format printing and social media communication.

• Groupe Sérénité®:
Over the years, Groupe Sérénité® has built a complete universe, ranging from insurance to travel and even gastronomy. We have supported the group in creating and structuring its identity, as well as in deploying communication strategies at every stage of its growth.

The group brings together the creation of the identity and communication for Sérénité Assurances®, Sérénité Voyages®, as well as a network of restaurants including Sushi Inca®, Bowl Paradise®, and others. For each of these entities, we have ensured clear, distinctive, and harmonized communication.

We have managed the group’s communication on all levels from visual identity to operational rollout—providing complete global communication and strategic support. This comprehensive approach has strengthened the consistency and impact of Groupe Sérénité’s brand image with both clients and partners.

Visionary Entrepreneur & Community Innovator

Visionary shaped by life, Miguel Marie-Magdelaine moves forward with the instinct of pioneers. His playground is the realm of ideas, and his strength lies in marketing, creativity, and the courage to explore untrodden paths. For his community, he has imagined bold solutions, such as tailor-made insurance formulas for overseas territories, true bridges between people, protection, and hope.

Every project carries the mark of his intuition and audacity. What once seemed an impossible gamble becomes, through him, a clear and undeniable reality. His journey tells a story of earned trust, challenges overcome, and loyalty to a generous and forward-looking vision.

Key Achievements:

• Designed and launched custom insurance solutions for overseas territories, meeting long-neglected needs with precision and empathy.

• Successfully contributed to the growth and impact of multiple projects by combining creativity, strategy, and execution.

• Forged strong community initiatives, highlighting his role as both an innovator and a connector.

Alliance & Creative Journey

The encounter with Boramy Ban opened a new dimension. More than collaboration, it became an alliance nurtured by respect and a shared pursuit of performance. Together they imagine, they build, they move forward, carried by a common creative energy.

And sometimes, in the lightness of a friendly discussion, they gave space to play with ideas. They were searching for a name, something direct, simple, and striking. Between laughter and intuition, they drifted toward an elegant choice: Jaune&Noir. The rest, you can already imagine.

Ongoing Mission

Today the story continues. Projects multiply, horizons expand. Miguel Marie-Magdelaine turns each idea into momentum, each challenge into opportunity, with the deep conviction that beyond enterprises, it is above all a human adventure being written day after day.

And the two founders continue this journey in common actions, one from France and the other from Phnom Penh, united by the same vision and the same creative drive.