Founded in Paris, Paris Fashion Shops® is an innovative B2B platform that connects fashion retailers with a wide range of Parisian and European brands. By centralizing supply and offering a digital showroom experience, it revolutionized the way professionals source collections, blending tradition with modern e-commerce practices.
At the early stage of its development, Boramy BAN was entrusted with the creation of the platform’s visual identity and communication universe, ensuring a strong and coherent image to support its rapid growth.
His work included:
• Brand identity creation: designing the logo and defining the visual DNA of the platform.
• Communication design: producing digital and printed materials to strengthen brand visibility and credibility.
• Marketing support: developing promotional visuals and tools to help position the platform as a trusted partner for fashion retailers.
• Strategic art direction: ensuring consistency across all channels and aligning the visual codes with the brand’s ambition to become a benchmark in the B2B fashion industry.
This work gave Paris Fashion Shops® a strong and professional identity, laying the foundations for its reputation as a leading platform in the wholesale fashion market.