Myriam K® – A New Chapter for a Parisian Iconic Brand
Formerly known as Kérat-In®, the Parisian brand specializing in high-end haircare chose to reinvent itself by adopting the name of its founder: Myriam K®. Building on the success of its flagship product – the Brazilian hair straightening treatment – the brand later expanded into a complete line of professional haircare products.
Having already collaborated with the brand in its early days, Boramy BAN was the creator of the original Kérat-In® logo and brand identity, as well as the first Myriam K® identity. This version, predating the current look of the products, laid the visual and stylistic foundations whose DNA remains clearly recognizable today.
His work included:
• Visual identity creation: designing the signature logo, directly inspired by his own handwriting, giving the brand a unique artistic touch, both elegant and instantly recognizable.
• Packaging design: creating refined packaging in perfect harmony with the brand’s premium universe.
• Concepts and illustrations: developing original visuals and graphic elements that reflect the brand’s DNA across all platforms.
This work positioned Myriam K® as a haircare reference that blends professional expertise, artistic signature, and Parisian sophistication.