PBLTX® – Modernizing the Image and Communication of a Leading Printing Company
A French company specializing in large-format printing, PBLTX® (Publitex) is recognized for the technical quality of its work and its responsiveness to professional clients. To modernize its image and strengthen its visibility, the brand entrusted Jaune&Noir Média with the mission of redefining its identity and overall communication.
From the start of the collaboration, the agency worked on the complete visual and strategic foundations, creating a clear and cohesive graphic universe that highlights the company’s technical expertise and wide range of services.
Our work included:
• Visual identity creation: redesigning the logo, harmonizing graphic codes, and defining a visual style guide adapted to all formats.
• Printed and digital materials: designing visuals for large-format displays, POS, sales documents, press ads, as well as banners and visuals for social media.
• Institutional and promotional content: creating texts and key messages that showcase PBLTX®’s services, reliability, and production capabilities.
• Multi-channel deployment: applying the new identity to the website, marketing campaigns, and professional presentations.
This work positioned PBLTX® with a modernized and consistent image, reinforcing its place as a key player in large-format printing and point-of-sale advertising in France.